The Illinois Beef Association (IBA) Ribeye Corral is a food stand at the Illinois State Fair which attracts guests during the events 10-day run each August, providing the association with an opportunity to interact with beef consumers. Fair-goers enjoyed new menu items, like the healthy and portable Taco Salad Cup, as well as the trusty ribeye sandwich and took advantage of the Kiddie Corral, which promoted beef education through the use of Checkoff funded coloring books and Beef Ag Mags, and also featured a fun photo backdrop. Volunteers from IBA affiliates and industry partners help prepare the beef meals. The Ribeye Corral continues to be a favorite State Fair tradition.
Ag Day Aug. 13
The Illinois Beef Association (IBA) was visible during the Awards Luncheon on the Director’s Lawn during Ag Day at the Illinois State Fair. Orion Samuelson officiated over the recognition of retired IBA staffer Cimeron Frost for his 25 years of service to the Illinois State Fair. IBA President Alan Adams was also on hand to help Samuelson recognize the Mike McClelland family of Panther Creek Ranch as the beef farm family of the year.
IBA President Alan Adams met with Senator Michael Frerichs of Champaign, Ill., as well as Senator Sam McCann of Carlinville, Ill., on a series of GMO food labeling hearings happening now across Illinois. Frerichs and McCann are both members of the Senate Ag Committee and also each serve on the Sub-Committee for Food Labeling. Hearings have already been held in Bloomington and Carbondale with the third and final set to be held Sept. 17 in Chicago. The hearings address SB1666, a measure that would require foods sold in Illinois to display labels of their GMO ingredients. The bill was opposed in the General Assembly’s regular session this spring by the IBA and nearly all of the state’s agriculture community.
Lean Beef Day - Aug. 14
Lean Beef Day was held at the Hobby Arts and Crafts building at the Illinois State Fair. Fairgoers enjoyed the Illinois Beef Association (IBA) sponsored Lean Beef Culinary Contest and gained an understanding of beef preparation methods through a cooking demonstration. IBA staff was also on hand to conduct a beef trivia session, which prompted many audience questions about how beef is raised in Illinois, beef nutrition, and what to look for when buying beef. This beef promotion effort was a way to promote IBA members’ livelihood and the beef raised on family farms.
The Lean Beef Day Culinary Contest award winners were: third place Dianna Wara of Washington, Ill., second place David Carter of Lincoln, Ill., and first place Nancy Bathurst of Girard, Ill., with her tri tip beef roast recipe.